Springfed Creative is a strategy-first creative studio built to help brands grow through intentional storytelling, thoughtful media, and analytically-driven marketing.
We work with everyone from local entrepreneurs to national brands, bringing together research, creative thinking, and real-world performance insight to create meaningful conversations—and measurable results.
From early discovery and positioning to platform building, campaign execution, and custom media, we operate as an extension of your team. Sometimes we build the roadmap. Sometimes we help you execute it. Often, we do both.
Because growth doesn’t come from making more noise. It comes from telling smarter stories.
Today’s content landscape is crowded. We believe attention is earned through authenticity, relevance, and timing—not volume.
Our approach starts with insight. We look beyond surface metrics to understand audience behaviour, performance gaps, and where opportunities actually exist. From there, we build targeted strategies and campaigns designed to connect brands with the right people at the right moment.
Creative storytelling meets performance-driven marketing, layered together to spark emotion, drive engagement, and deliver measurable outcomes.
Services:
Digital Marketing Strategy, Campaign Development & Execution, SEO, Content Marketing, Paid Advertising, Social Campaigns, KPI Development & Reporting Frameworks
Every project starts with forensic research.
We dig into the tools, data, and reporting behind your business—reviewing performance, uncovering gaps, and aligning strategy with real-world objectives it’s meant to support. From analytics and tech stack insights to emerging trends and audience behaviour, we build a clear foundation before a single creative idea takes shape.
From there, we develop messaging and campaigns with defined KPIs, measurable benchmarks, and room to evolve. Ideas guided by insight, built to perform, and designed to move your brand forward.
Creative that resonates with consumers. Creative that fulfils defined business objectives. Creative that works.
Services:
Branding, Creative Strategy & Ideation, Campaign Development, Graphic Design & Layout
We create turnkey digital and print content, from editorial features and branded platforms to video series, publications, and long-form storytelling initiatives designed to inform, inspire, and drive action.
Our team handles the full process: research and ideation, creative direction, writing, photography, video production, design, campaign strategy, and distribution planning. Whether the goal is customer acquisition, audience growth, tourism promotion, or thought leadership, we build content ecosystems that keep working long after launch—evolving alongside your brand.
From custom editorial programs and branded storytelling to experiential video series, destination guides, and multi-channel campaigns, we help organizations show up with clarity, credibility, and purpose.
Think of it less as content production and more as building living platforms for your story.
Launched in 2014 as a digital-first magazine, Wander was one of the first platforms to focus on the emerging intersection of wellness and travel.
Today, its mission remains to inspire the wellbeing of body, mind, and soul with stories of destination-based wellness experiences, luxe spas, soulful retreats, and culinary journeys, both at home in Canada and abroad.
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Showcasing the best in spa, fitness, wellness and adventure alongside Ontario’s’s preeminent places to eat, drink, stay, and retreat, packaged in a premium print publication.
With curated destination guides, exceptional experiences, and essential goods packaged in a premium print magazine, it’s more than a lifestyle—it’s an invitation to thrive.
Read MoreSpringfed is a collective of strategists, analysts, creatives, writers, filmmakers, and marketers who believe the best work happens at the intersection of insight and imagination. We bring deep experience across brand strategy, editorial storytelling, PR, design, and video, with a shared focus on building ideas that resonate and results that last.
Kristina brings an extensive marketing background to the team, with deep experience designing and executing omnichannel strategies for local, national, and multi-national brands, including many successful content and advertising initiatives. Her solid track record for driving growth meshes well with her passion for data and analysis, where her specialty is unearthing key gaps hindering growth. Kristina has worked with B2B and B2C brands in the travel, spa, wellness, marketing, and retail verticals. [LinkedIn]
Creative director and photographer with over 20 years of experience creating brands, providing strategies, and executing creative concepts for companies ranging from Microsoft to Rogers Media. His success stems from a unique perspective on problem-solving and the ability to execute the creative vision and provide tangible, measurable results. [LinkedIn]
A veteran writer, editor and content strategist, Brendan has lead several national and international magazines – including Maxim Canada, The Reporter/Style Reporter and Playback – and created targeted, consumer-driven content for clients such as Scotiabank, MasterCard and Audi. [LinkedIn]
Ally is a seasoned PR and marketing professional with a decade of experience overseeing strategic integrated campaigns in the retail, lifestyle and tourism industries. Ally spent several years with a leading economic development and tourism marketing firm where she managed media relations, crisis communications, partnerships, cross-country sales missions and more. Prior to that, Ally worked in communications for one of Canada’s leading retailers. [LinkedIn]
Brian is an accomplished Director and DOP with an action sports background. His understanding for storytelling at the post production level is a major influence in his shooting. Brian delivers both technical and creative expertise to the team. Brian has worked closely with companies to develop corporate training programs. [LinkedIn]